About Us

As the General Manager at Niche Holidays Noosa, Bobbie Murphy takes great pride in seeing her team excel, bringing creativity to their roles to enhance operations and guest experiences. She loves sharing Noosa with holidaymakers, many of whom return year after year, drawn to its unique charm. Providing comfortable holiday homes that make guests feel at home is something she finds especially rewarding. Outside of work, Bobbie enjoys spending time with her two English Staffys, Pepper and Wendell. Her top Noosa recommendations include a scenic walk through the National Park, followed by Betty’s Burgers and a Massimo ice cream by the beach—simple pleasures in a spectacular setting.

Bettina is a valuable asset to the Niche Holidays Noosa team, bringing expertise, dedication, and a passion for exceptional guest and owner experiences. As a Property Manager, she ensures holiday homes are well-maintained and welcoming while fostering strong relationships with owners and guests. Her adaptability and warm, personable approach make her an integral part of the team. Even though she now loves the beach, Bettina grew up in the Swiss Alps, where snow skiing was a huge part of her life. The mountains hold a special place in her heart, and she still cherishes the thrill of skiing and the crisp mountain air. Her top Noosa tip? Walk through Noosa National Park for breathtaking views, and in winter, don’t miss a whale-watching tour!

Lauren loves the variety of her role, working with both owners and guests at Hastings Park. She enjoys seeing young guests pick out beach toys from the shared bucket she set up at reception—adding a little extra fun to their holiday. A long-time visitor to Noosa, Lauren made it her permanent home 3.5 years ago. She starts each day with a boardwalk stroll to the National Park with her dog and enjoys Noosa’s foodie scene with her family. With over a decade in holiday rental management, she still loves sharing Noosa’s magic with guests. Fun fact: She’s traveled to 20+ countries and can say the alphabet backwards! Her tip? Explore beyond Hastings Street to discover Noosa’s hidden gems.

With nearly 25 years in the Hospitality and Tourism industry, Sarah brings a wealth of experience and expertise to her role as Property Care Manager at Niche Holidays Noosa. Originally visiting Noosa for a holiday, she fell in love with the area and made it her permanent home. Sarah’s diverse background—from restaurant management to property care and housekeeping supervision—gives her a deep understanding of what it takes to deliver exceptional guest experiences. At Niche, she focuses on leading a happy and productive team, ensuring properties are impeccably maintained for both guests and owners. Her strong leadership and problem-solving skills make her an invaluable part of the team. When visiting Noosa, Sarah recommends checking out the local distilleries and breweries, offering a unique way to experience the region’s craft beverages.

As Niche Holidays Noosa’s Concierge & PM Assist, Belinda loves helping guests plan their perfect holiday, from recommending must-visit restaurants to curating memorable experiences. She enjoys the variety in her role, working across different areas of the business and connecting with both guests and property owners. A Noosa local for over 25 years, Belinda has watched the town grow while still maintaining its coastal charm. She appreciates how tourism has brought new opportunities, allowing more people to experience Noosa’s beauty. Outside of work, she enjoys morning walks along Noosa River with a coffee in hand and traveling with family and friends. Her must-do recommendation? Take a scenic Noosa Ferry ride and enjoy a long lunch at Lucio’s Marina.

Carly plays a key role at Niche Holidays Noosa, managing financial transactions for both guests and owners. She loves the variety her role brings, with something new and challenging every day. A Noosa local, Carly appreciates the region’s laid-back lifestyle and enjoys being part of creating memorable holiday experiences in such a stunning destination. Outside of work, she has a passion for music and loves discovering new tunes. Her top tip for visitors? Take the time to explore the Noosa Hinterland – its charming towns and beautiful landscapes are well worth the visit!

Nicky has wholeheartedly embraced the Noosa lifestyle since relocating from Avalon on Sydney’s Northern Beaches. With over a decade in real estate—as an Operations Manager, Executive Assistant, and Sales Agent—she brings a wealth of expertise to the team as a Licensed Real Estate Agent. Beyond property, Nicky has a deep passion for wellness, holding diplomas in Colour & Design and Kinesiology, which she has practiced for 20 years, including at Elysia Wellness Retreat. Guests love Nicky’s vibrant personality and warm approach, often sharing glowing feedback about her ability to create meaningful connections. She fosters a positive, welcoming atmosphere filled with laughter, ensuring every guest has an exceptional experience. Outside of work, Nicky enjoys beach days, walking, swimming, exploring local markets, and spending time with family and friends in beautiful Noosa.

Roxy works as the Marketing Co-Ordinator at Niche Holidays Noosa, creating engaging content and showcasing the Noosa lifestyle through visual campaigns and property advertising. Having grown up in Noosa, she brings a deep local knowledge to her role, allowing her to highlight the region’s best experiences in an authentic and engaging way. She loves how the holiday rental industry allows the team to curate memorable stays for guests, helping them discover the best of Noosa. Outside of work, Roxy enjoys spending time with her Kelpie, whether it’s beach walks or exploring new trails. Her top recommendations for visitors include happy hour at Bistro C for great cocktails and ocean views, as well as a visit to TH7 Recovery Centre for a sauna and ice bath to unwind.

Sally, originally from Muswellbrook, NSW, has been with Niche Holidays Noosa for 4 years, bringing a wealth of experience from both hospitality and retail. A dedicated mum of two girls, she balances her busy family life with caring for her dog Bear, two cats Bop Bop and Luna, and her horse Dakota. With a passion for music and a keen eye for detail, Sally ensures every property is maintained to perfection, making sure guests feel welcome and comfortable. Her ability to spot even the smallest issues, from blown lights to marks on furniture, ensures our properties are always in top shape. Sally’s commitment to excellence and proactive approach make her an invaluable part of the team. Sally’s Noosa Recommendation: For a truly unique experience, Sally suggests hiring a boat and touring the Noosa River – it’s a perfect way to take in the beauty of the area from a different perspective!